All Work
0-1 Product Design
We created an online shop builder that enables kitchen-based creators to quickly establish an online presence and sell directly to their customers.
My Role
Discovery
Research
Product Design
Design System
Research
Product Design
Design System
Team
CEO/Founder
Chief Technology Officer
Head of Product
Chief Technology Officer
Head of Product
The Challenge
Kitchen-based creators looking to grow their businesses beyond the farmer's market needed a way to set up an online shop without technical skills. During discovery in High Alpha Sprint week, we found that many creators were using direct messages on social media or online forms to take orders. In many cases, creators spent more time managing orders than crafting their creations in the kitchen.
Ordering experience for consumers.
Checkout experience for consumers.
The Process
For this product MVP, staying close to our future users was especially important. We held weekly meetings with kitchen-based creators who baked, proofed, fermented, frosted, and sprinkled their creations. Hearing their challenges and needs was essential to designing and building a platform that genuinely solved their pain points and would help them grow their businesses.
Inspiration and UI exploration.
Solution
We developed an online platform that allows creators to sign up and launch an online shop quickly. By creating a template with straightforward customizations, we empowered creators to personalize each page with minimal effort. We also provided customizable domains and handled payments for creators without requiring any technical skills.
Platform home page for kitchen-based creators.
Website configuration experience for kitchen-based creators.
Product list experience for kitchen-based creators.
Product setup experience for kitchen-based creators.
Results
Over the course of a couple of months, we planned and designed the complete end-to-end experience for both the consumer storefront and the kitchen-creator store setup. The team had a complete picture of everything required to build and launch the MVP.
