Martin Banuelos
Indianapolis, IN
Indiana University
Herron School of Art + Design
BFA, Visual Communication
Indianapolis, IN
Adobe CC
AI/LLMs
Copywriting
Design Systems
Design Thinking
HTML/CSS
Figma
Information Architecture
Product Discovery
Product Strategy
Prototyping
Project Management
User Experience
User Flows
User Interface
Sketch
Systems Thinking
Visual Design
Wireframes
Webflow
Lead Product Designer
Bolster
Remote
April 2021 – Present
bolster.com
Bolster is an AI recruitment platform that accelerates the executive search process.
  • Lead the product design and strategy for a recruitment platform that has successfully placed 400 executives
  • Designed an AI-powered talent discovery tool that enables recruiters to search through 5 million profiles, dynamically generate experience summaries, and score candidate experience
  • Lead all research and discovery with Product Management to identify key opportunities and insights
  • Advise company leadership with strategic design insights that shape product direction and business decisions
  • Champion a user-focused approach by collaborating with recruiters to understand their goals and challenges
  • Chosen by the CEO and CTO as their first design hire after our impactful collaboration through High Alpha Studio
Product Designer
High Alpha
Remote
June 2020 – April 2021
highalpha.com
High Alpha is a leading venture studio that creates and funds B2B SaaS companies.
  • Partnered with founders and engineers to launch product MVPs for new studio companies
  • Led 0-to-1 product design for the launch of a Real Estate CRM and an E-Commerce platform
  • Worked on a team of Product, Brand, and Marketing designers to support new company launches
  • Contributed to a total of five product MVPs that played a key role in securing $16.5M in seed funding
UI/UX Design Manager
PERQ
Indianapolis, IN  •  Remote
June 2017 – June 2020
perq.com
PERQ is a marketing platform that helps PMCs achieve high occupancy with less work and cost.
  • Led a team of three UX Designers to create concepts for lead-converting web experiences in the retail and multi-family industries
  • Established a product triad to enhance collaboration between Designers, Engineers, and Product Managers
  • Delivered wireframes, high-fidelity mockups, prototypes, and specs to support four engineering teams
  • Designed intuitive and user-focused online experiences which increased click-thru rates by 3%
Design Manager
Indianapolis, IN
March 2012 – June 2017
  • Managed a team of two designers to deliver all creative projects by deadlines
  • Improved efficiency by reducing project turnaround times by 10% and reduced errors to below 1%
  • Designed impactful digital and print ads for automotive dealerships to drive engagement and increase sales
  • Collaborated with account managers and clients to bring creative conceptions into reality
Indiana University
Herron School of Art + Design
BFA, Visual Communication
Indianapolis, IN
Adobe CC
Artificial Intelligence
Copywriting
Design Systems
Design Thinking
HTML/CSS
Figma
Information Architecture
Product Discovery
Product Strategy
Prototyping
Project Management
User Experience
User Flows
User Interface
Sketch
Systems Thinking
Visual Design
Wireframes
Webflow